Singapore Pools Launches New Customer Service Platform

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Singapore Pools was established in 1968 as part of an effort to counter illegal gambling syndicates, and to support the local economy. The operator collects revenue from its lottery games and other betting operations, reinvesting most of it back into the community through charities.

Since then, it has forged an important reputation in the local enclave. In the 12 months to the end of March, it reportedly chalked up $5.1 billion in aggregate revenues and paid out nearly $218.5 million in taxes. It has also fought to deter gambling-related crimes, helping to bolster the country’s legal infrastructure and combat antisocial behaviour through the Singapore Police Force.

As a result, Singapore’s government has granted the operator a new three-year license to operate betting and gaming operations. The Gambling Regulatory Authority (GRA) issued the license in October, with Singapore Pools fulfilling the suitability criteria under Section 54 of the Gambling Control Act 2022.

The new GRA-approved license runs from 25 October 2022 to 24 October 2025, and will allow Singapore Pools to offer betting services at a total of 297 venues across the city-state. These include outlets within the city-state’s renowned Marina Bay Sands and Resorts World Sentosa developments, as well as its Singapore Racecourse horseracing property.

In an effort to streamline its operations, Singapore Pools is launching a new customer service platform that includes digital channels, a mobile app and a new central system. This technology will allow the organisation to continue its efforts to improve its customer experience and support its work to fight illegal gambling activities.

This new platform also supports Singapore Pools’ efforts to tackle antisocial gambling activities, and to help customers onboard, manage their accounts and bet online. It will also allow the company to provide better customer service and build trust with its consumers, enabling it to maintain the level of confidence they have come to expect from it.

To help combat antisocial gambling, Singapore Pools has worked closely with the authorities to establish new procedures and processes that enable its staff to detect suspicious bettors more easily and ensure that those found guilty of violating the rules are prosecuted accordingly. This is being done through improved monitoring, surveillance and enhanced anti-corruption measures.

As a Singapore-based state-owned company, Singapore Pools is under the jurisdiction of the Ministry of Finance. Its activities are regulated by the Tote Board, a statutory board that reports to the Finance Ministry.

The Singapore Pools website features a variety of information and resources to help bettors. Its user-friendly design is designed to make it easy for customers to navigate the site and find the information they need. In addition to this, the Singapore Pools website has customer support channels through email and phone.