Singapore Pools – Leading the Way in Digital Transformation and Customer Service
The Singapore Pools company was established in 1968 to provide a legal gambling channel for the citizens of this nation. It is a wholly owned subsidiary of the Singapore Tote Board and is under the control of the Ministry of Finance. The organisation’s purpose is to offer a wide range of gambling products and services, such as Toto games and 4D lottery gaming; sports betting; and horse racing betting, while adhering to responsible gaming measures.
The company has made significant strides in digital transformation under the leadership of its CEO, Yeo Wei Lin. In his short tenure, he has launched self-service portals that enable customers to onboard and manage their accounts online. He has also introduced mobile apps that allow users to buy tickets on the go. These are a significant shift from the traditional counter-service model and are expected to attract a wider customer base over time.
In addition, the company’s IT team scored a major accomplishment last year when it successfully implemented PoolzConnect, an IP-based telephone betting system that uses a secure e-payment gateway linked to local banks. This new technology allows customers to place bets over the phone without having to visit any physical outlets, while winning prizes are automatically credited to their pre-approved bank account.
Besides implementing innovative new technology, Singapore Pools has also been working tirelessly to improve its customer service. Its customer service teams have won many awards, including the coveted Singapore Customer Service Excellence (SCSE) Gold and Silver Awards. The company has also been a top performer in the NTUC Fairprice People’s Choice Awards for Retailer of the Year.
Singapore Pools has also been a leader in human capital development. Its employee engagement and learning & development initiatives were commended at the 15th Singapore HR Awards, organised by SHRI and the People’s Association, in 2020. In the same year, it extended its human capital development efforts to support social service organisations and charities in their training needs, in line with the organisation’s commitment to uplift the community.
In terms of the TOTO jackpot frequency, it is no surprise that the NTUC Fairprice Bukit Batok MRT Station is one of the most frequent winners. It has crowned 53 Group 1 and 2 winners to date. Similarly, the TOTO outlet at NEX is also popular with its Group 2 winners, having won 49 times in recent years.
If you are looking for the best odds and latest promotions, check out the singapore pools website for a comprehensive selection of gambling options. You can find everything from Toto and 4D lottery betting to horse racing and even online gambling. The only thing you need is an internet connection and a device that can run the app. The site offers convenient and accessible access to the casino with just a few clicks.